Work Experience
Download my full Resume here:
2022 - Present
Group Head - Content
RepIndia (Online Reputation Management Pvt Ltd)
Delhi, IN
My work at RepIndia is rooted in driving high-impact content marketing and digital storytelling across top brands, with a strong emphasis on detail, data, and creative leadership. Here’s what my role looks like in action and outcomes:
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- Led full-spectrum content marketing, social media, and SEO initiatives for premium clients such as Canon India, IDFC FIRST Bank, Hero MotoCorp, Haldiram's, and many others, delivering strategies that sparked real engagement and measurable brand results.
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- Spearheaded content creation and digital campaigns for Tata Trusts, overseeing the development of social media posts and multimedia content for some of their most prominent cause-driven and behavioral change campaigns.
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- Built executive branding programs for C-suite leaders: Developing their thought leadership positioning and growing their influence on channels like LinkedIn and Quora.
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- Developed crisis communication and online reputation management frameworks, including PR deflection, proactive sentiment analysis, and rapid response playbooks for global brands.
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- Launched award-winning campaigns: Hero MotoCorp's SEO content surge (85% organic growth, 100+ Google first-page rankings in 8 months), IDFC FIRST Bank’s Quora project (7 million monthly views), and Blox’s E4M Best Content Marketing Award-winning campaign.
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- Managed and mentored a cross-functional content team: 25+ writers, editors, and strategists across locations, elevating quality, skill, and collaboration.
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- Standardized editorial workflows: From ideation to analytics, ensuring quality and efficiency at every stage.
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- Championed an omnichannel approach: Integrating strategy and creative execution across web, social, YouTube, blogs, and email, meeting audiences wherever they are.
2020 - 2022
Senior Content Executve
Techmagnate Digital Marketing Agency
Delhi, IN
At Techmagnate, I managed end-to-end content operations, overseeing the production and quality of over 3,000 pieces each month with a 0% rejection rate. I specialized in creating and executing data-driven SEO and content marketing strategies for major BFSI, FinTech, and lifestyle brands, boosting engagement, domain authority, and organic traffic. My role also involved mentoring junior writers, producing long-form content like whitepapers and reports, and ensuring every piece aligned with brand goals and marketing objective
2017 - 2020
Content Consultant
Envigo Digital, Actech Infosystems, Techmagnate
Delhi, IN
I worked as a content writer and consultant with digital agencies such as Envigo Digital, Actech Infosystems, and Lexicon Consultants. In these roles, I focused on crafting high-converting website copy, editorial articles, blog posts, and marketing content across diverse industries. My responsibilities included developing digital storytelling strategies aligned with brand goals, creating engaging and search-optimized content, and collaborating with cross-functional marketing teams to deliver impactful campaigns that connected brands with their target audiences
Certifications
Strategic Brand Management & Communications
MICA
July 2025
For MICA’s Strategic Brand Management and Communication program, I immersed myself in the full brand-building journey,
from laying foundations of brand identity and image to mastering the mechanics of brand positioning, loyalty, and equity. The curriculum emphasized both classic frameworks and contemporary marketing realities, spanning modules on brand architecture, brand extensions, licensing, digital and luxury branding, and integrated marketing communications.
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Throughout the course, I worked on a series of hands-on projects and real-world case studies, tackling everything from crisis communication scenarios (like dissecting responses and crafting interventions for high-profile brand crises) to crafting brand strategy frameworks tailored for India’s rapidly evolving marketplace. Assignments included analyzing portfolio management for leading consumer brands, developing centrality-driven marketing strategies, and designing comprehensive content plans with measurable brand metrics.
Education
2015- 2017
MA English Literature
Jamia Millia Islamia
Delhi, IN
2011 - 2014
BA (Hons) English Literature
Delhi University
Delhi, IN
Skills & Proficiencies
Content Strategy & Creation
SEO & Social Media Marketing
Online Reputation Management
Brand Development & Marketing
Personal Branding for C-Suite Executives
Tools
SEO Analytics - SEMRush, Answer the Public, GA4
AI Tools - Chatgpt, Perplexity, Gemini
Social Listening - Brandwatch
Design - Canva
Languages
English (Native)
Hindi